Ideas into existence.
Design What's Next
For seasoned creative entrepreneurs who’ve built something solid and know it’s time to decide what comes after.
Your strategic sounding board, for what you’re building next.
You’ve made things work. Now the question is what deserves to be built next and how to bring everything into alignment with who you’ve become.
I’m your strategic sounding board at moments where refinement, repositioning or reinvention matter. When your vision and ideas want a new form. When a direction needs to be tested against reality. When staying where you are would be the bigger risk.
You might be an entrepreneur looking for fresh momentum, a freelancer ready to step out of other people’s briefs or a creator carrying a fuller vision that no longer fits inside the old frame.
Different situations, same drive: to keep building in a way that truly fits.
Often, the problem isn’t ambition or capability, but perspective. You’re too close to your own thinking. Too involved to clearly separate signal from noise. Momentum slows, not because there’s nothing there, but because everything is there at once.
I help you see what’s hard to see from the inside: blind spots, old patterns, overlooked options. Together we connect the dots, bring your thinking back into coherence, and shape a direction worth committing time, energy and reputation to.
In practice, that can mean sharpening or repositioning a concept, brand, story or offer; pressure-testing ideas; and translating vision into clear strategic choices. It also means developing a narrative that holds, for clients, partners, investors, or within an organization, so momentum can move from intention to execution.
If this resonates, we usually start with an Oracle Session or an intensive.
Three ways to work together
Even the most capable people benefit from an outside mind, combined with solid expertise in strategy and concept, to sharpen thinking, spot what’s easy to miss and turn ideas into clear direction and into existence.
Whether you’re exploring a new direction or refining what you’ve already built, these are three ways we can work together to create momentum. Faster and better than you would on your own.
A sharp, focused session to cut through complexity and bring immediate clarity to what matters now.
We examine your questions, test assumptions and identify the strategic options that are easy to miss from the inside.
Within 90 minutes you'll leave with fresh perspective and a clear direction you can act on straight away.
The Intensive is a one-day, focused working session with me for people who need to make decisions that matter.
You leave with a full circle concept, backed by a solid strategy, so you know what to build, what to say, and what you can finally move on with.
An intensive replaces months of second-guessing with clarity on your positioning, concept and story.
An ongoing strategic collaboration to keep thinking sharp and decisions aligned while you build.
We work together over time to test ideas, refine direction and maintain momentum as things take shape.
Best suited when you want continuity, focus, support, grid and an outside mind alongside you, without overcomplicating the work.
"I’ve been a fan of Vanessa from the start. Back in 2019, my former company collapsed. That’s when I joined bindu. Since then, Vanessa has always been there. Thinking big, coming up with wild ideas, pushing me forward.
I started with 2 beds. Now I host 26 guests. We’ve built something special and I know we’re not done yet."
Arjan van Beem, Amsterdam Group Stay
About Vanessa
Born in Paris and raised in the Netherlands, with French, Armenian and Indonesian roots, Vanessa grew up between cultures, perspectives and ways of seeing. That layered background shaped how she thinks, observes and creates, always attentive to nuance, contrast and what lies beneath the surface.
After graduating from Nyenrode Business University, she spent over 25 years developing strategy and concepts for multi-million-euro projects, established brands and independent creatives and entrepreneurs. Her work spans corporate environments, creative studios and founder-led businesses.
Regardless of who she works with; CEOs, marketing directors or independent creators, her focus is never on titles or status. It’s on what emerges through someone’s ideas and language: the patterns, challenges and possibilities that can be shaped into concepts and strategies that are remarkable, full circle and built to make impact.
Today, Vanessa works with people who know their craft inside out, but sense there is more to bring together. She combines strategic clarity with intuitive insight to connect the dots, sharpen direction and help ideas take form, designing futures that are worth building.
Join the club
Be ready to receive inspiration to fuel fresh ideas, remarkable concepts and strategies that keep you ahead of the game.